As Orange Holding’s Senior Marketing Manager, Angelica plays a pivotal role in orchestrating comprehensive offline and digital marketing  strategies spanning all of Orange Hospitality’s venues and clients under Orange Creatives. A distinguished academic, Angelica graduated with flying colours, earning Magna Cum Laude honors for her Bachelor’s in Communications in the Philippines. Her academic excellence laid the foundation for a career marked by notable achievements in the dynamic realm of marketing.

With a robust background in media production and advertising, Angelica brings a wealth of expertise to her role. Her previous stints at globally recognized entities such as CNN and GroupM, and experience working as a marketing executive for AccorHotels Middle East and various F&B consultancy companies have endowed her with a nuanced and strategic approach to marketing, emphasizing creativity and effective communication. This extensive industry exposure has equipped her with a keen understanding of hospitality and F&B market trends, consumer behavior, and the intricate dynamics of brand positioning.

Angelica’s hands-on experience in photography and videography also serves as a unique asset in her role as a creative lead for Orange Creatives. Leveraging her skills in visual storytelling, she adds a distinctive and compelling dimension to Orange Holding’s marketing initiatives. Her ability to seamlessly integrate creative elements into marketing campaigns reflects not only her proficiency in the technical aspects of media production but also her keen insight into the power of visual narratives in capturing audience attention.